Dopamine

dopamine

Dopamine is a neurotransmitter that helps control the brain’s reward and pleasure centers. Dopamine also helps regulate movement and emotional responses, and it enables us not only to see rewards, but to take action to move toward them. Dopamine deficiency results in Parkinson’s Disease, and people with low dopamine activity may be more prone to addiction. The presence of a certain kind of dopamine receptor is also associated with sensation-seeking.

from Psychology Today

People get a high feeling when shopping.  Shopaholics especially get it when they buy something on SALE.

Are you addicted to shopping?

You might want to think twice the next time you shop.  Are you shopping just for the sake of the feeling?

Remember what AsianBargainLady says : Don’t buy to get high!

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