Posts Tagged ‘Seth Godin’

APE: Author, Publisher, Entrepreneur-How to Publish a Book

February 20, 2013

Page_4“Nuts, bolts, and inspiration too. Once again, Guy delivers, kicking the shiitake out of anyone who would tell you that you shouldn’t, wouldn’t or couldn’t write a book.”
-Seth Godin

APE: Author, Publisher, Entrepreneur-How to Publish a Book
Guy Kawasaki‘s new book on how to self publish.
As the Seth Godin says, the tools are out there, there are no more excuses. It’s the era of creation, DIY, if you have something to say…MAKE IT, WRITE IT, and SHARE IT! The tools are out there.

Connect with Guy on Facebook or join the ABL Group for more books and insights and how to’s.

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The Shopping Bag

February 13, 2013

Early this year I came across a post by Seth Godin:

“What people buy when they buy something on sale
Assuming it’s not something they were shopping for in the first place…
The impulse big-sale buy is not a matter of acquiring a high value item they’ll need later at a bargain price today.
No, the consumer is spending money in exchange for the feeling, right now, of saving big. The joy of a bargain. The item is secondary, the feeling is what we just paid for.
You wouldn’t know that from the way people selling things act, but that’s what we buy.”

IN EXCHANGE FOR THE FEELING

The Dollar bins strategically located at the front of the stores or the sales racks. These are places like a drug that are able to trigger that feeling.

I wanted to see if I could change that. Create something to prevent the act of obtaining the feeling if the outcome is not good for you.

There’s nothing wrong on buying something on sale as long as you buy it for the right reasons.

Hence the birth of the SHOPPING BAG

abl_shopping_guide_bag_list_front

By identifying the trigger and asking yourself before you purchase, you end up walking away and not spending. Not spending means more money and possibility of investing. Not purchasing the product means not wasting resources and producers rethinking quantities to be made and distributed. This also allows the creation of better products for consumption.